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Sports
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Overview
Following three women in motorsports—a rookie driver, a college-student driver, and a team-owner—as they battle stereotypes and competition in the Mazda MX-5 Cup racing world.
We worked close with Mazda's agency to make sure the branding was unique but not divorced from the style guide. We created a really unique sports package that met this and combined aspects of high-end design and an overall clean system for complex, ever-changing scoring.
DETAILS
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