Title

First to the Finish

First to the Finish

Category

Doc Series

Sports

Client

Prime Video

Prime Video

Year

2025

2025

Overview

Following three women in motorsports—a rookie driver, a college-student driver, and a team-owner—as they battle stereotypes and competition in the Mazda MX-5 Cup racing world.

We worked close with Mazda's agency to make sure the branding was unique but not divorced from the style guide. We created a really unique sports package that met this and combined aspects of high-end design and an overall clean system for complex, ever-changing scoring.

DETAILS

Production Company

Boardwalk Pictures / Mazda Motors

Boardwalk Pictures / Mazda Motors

Seasons

1

1

Episodes

6

6

Deliverables

Main Title, Lower 3rds, Dates, Locations, Scores, Standings Tables, Archival Photos, 3D Race Track Maps, Toolkits

Main Title, Lower 3rds, Dates, Locations, Scores, Standings Tables, Archival Photos, 3D Race Track Maps, Toolkits