Title

30 for 30: False Positive

30 for 30: False Positive

Category

Doc Series

Sports

Doc Short

Client

ESPN

ESPN

Year

2024

2024

Overview

A sports-documentary episode exploring the career-defining false positive drug test of track star Butch Reynolds and his fight to clear his name.

This story takes place in the 1980s, and we wanted to capture some of the design styles from the Olympics in that era, mixed with cultural iconic styles. Inspired by Blue Note album covers and elements derived from the sport of track itself, we found a really unique graphic voice and animation style that matched the slow, smooth pacing of the storytelling.

DETAILS

Production Company

ESPN Films / Hock Films

ESPN Films / Hock Films

Season

4

4

Episodes

1

1

Deliverables

Main Title, Lower 3rds, Dates, Locations, Archival Photos, Archival Documents, Toolkits

Main Title, Lower 3rds, Dates, Locations, Archival Photos, Archival Documents, Toolkits