McDonalds
IMAGINARY - 2004

When Motion Theory needed an authentic graffiti character and pieces conceived and devloped to interact in a live-action spot they turned to Buildestroy. The character was composited into different environments in different graff techniques. From a burner, to a poster, to chalk, to a bus throw up. Shot, composited, motion tracked, and 3D animated by Motion Theory in 2004.

Agency: Motion Theory
Directors: Mathew Cullen, Grady Hall
Creative Directors: Jesus, Kaan, Cory
3D Animation: Motion Theory
Compositing: Mike Slane
Illustration: Cory Shaw